Amy is a strategic leader valued for her thoughtful questions, clear vision, and ability to drive organizations toward smart goals.
Brand Building & Brand Management
Brand hierarchy and structure for product and service lines
Development of mission, vision, values and brand attributes, and translation into active language and design tools that drive business goals
Strategy for brand extensions: visual identity, environment, product design, customer experience, staff culture, and employee engagement
Brand rollout plans and execution support across channels
Marketing & Communications
Marketing plan development, operationalized work plans, and roll-out support, including product launches
Message development and integration across channels, external and internal
Marketing collateral concept development, writing, creative management
Sales support through pitches, samplers, campaigns, initiatives
Qualitative research design, facilitation, and analysis for message development
Strategic Planning
Organizational and departmental goal-setting and strategic plan development
Preparation of strategic briefs, grant proposals, product plans, stakeholder presentations
Partnership evaluation, development, and management
Network
Amy leverages a small trusted network of graphic design, video, fundraising, product management, and research professionals to extend support in client engagements.